Beachhead-Segment — Skill

How This Works

Identifies the highest-probability segment to dominate first — before expanding. This is the wedge. Everything else (positioning, GTM strategy, proof points) follows from getting this right.

The skill runs in 7 steps:

Step 0 — Load brain context (ICP, positioning, competitive landscape, proof points) and, if the user maintains /context/meta-patterns.md, guardrails logged there.

Step 1 — Identify candidates: Name 2–5 segments or ask user to decompose current ICP.

Step 2 — Score each segment on four dimensions: Burning Pain, Willingness to Pay, Winnability, Referral Potential.

Step 3 — Apply blocking gates: Pain floor (≥3), Winnability floor (≥3), assumption density check.

Step 4 — Recommend beachhead with expansion pathway, 90-day activation plan, and specific rejection reasons for every eliminated segment.

Step 5 — Update brain Section 2 with confirmed beachhead (on user confirmation).