Brand Voice

How This Works

Voice is who you are — it doesn't change. Tone is how you show up in a specific moment — it shifts by buyer and channel, intentionally, not randomly. This skill builds a voice guide that survives contact with a blank page: every trait gets an example, every persona gets a tone profile, every channel gets a table row. It deepens your brain's existing Section 4 in place rather than creating a second voice file — one source of truth stays intact for every downstream writing skill.

Step 0 — Load brain Section 4 (current voice guide, however thin), Section 2 (ICP/personas, for tone-by-persona grounding), and any guardrails from /context/meta-patterns.md.

Step 1 — Establish brand personality and its edges: 3-4 words that couldn't apply to a competitor, plus what the brand explicitly rejects.