Buyer Personas — Skill

How This Works

Enterprise B2B purchases aren't made by personas — they're made by committees. A messaging deck built for one buyer title routinely misses the person who can actually kill the deal. This skill maps power first (who approves, who champions, who can veto, who just uses the thing) and only then builds messaging personas from that map — Dunford-structured, anchored to named alternatives, ready to feed straight into positioning-messaging.

It reads your brain's ICP and alternatives (Sections 2 and 3) instead of starting cold, and it compounds the way every other skill in this repo does — one row per session in /context/skill-sessions.md — not through a separate knowledge or decisions system of its own.

Step 0 — Load brain Sections 2 (ICP) and 3 (Alternatives), and any guardrail from /context/meta-patterns.md fired 2+ times.