Competitive Profile

A battlecard is only as good as the facts under it, and competitor facts decay: pricing pages change in weeks, a launch or an acquisition changes the story overnight. This skill keeps five competitors current. It does not research the whole market and it does not draw the alternatives map. It takes the competitors your brain already names, holds a dated and sourced profile for each, refreshes only the lines that have gone stale, and proposes what it learned back to brain Section 3 for you to confirm. Every competitive skill (competitive-battlecard, signal-monitor, positioning-messaging) then reads one fresh source instead of re-researching.

Trigger

• When: Setting up or reviewing which competitors matter and what market you play in; refreshing profiles; checking what has gone stale; folding signals, battlecard debriefs or deal data into the profiles.
• Not for: Mapping who buyers compare you to, status quo and DIY included → alternatives-map. A weekly read on what changed across the market → signal-monitor. A one-page card for a live deal → competitive-battlecard. Registering or verifying your own claims → proof-points. Building the brain itself → product-marketing-context.
• Example prompts:
  • "Set up my competitive profiles."
  • "Who are my five key competitors, and what's stale?"
  • "Refresh the Stripe profile."
  • "Review my roster against last quarter's deals." (v2: uses ~~CRM counts)
  • "Fold this week's signals into the profiles." (v2)
  • "Track all twelve competitors." (edge: capped at five; the other seven stay in Section 3 as they are)

Inputs