Competitor Deep-Dive

A deep-dive is read before a decision and checked when a claim is challenged. This skill builds that document for one competitor and one decision: what they sell, what changed, what buyers and customers actually say, where we beat them, where they beat us, and what each audience should do about it. It does not keep profiles current (that is competitive-profile), does not build the one-page sales card (that is competitive-battlecard), and does not map alternatives (that is alternatives-map). It takes what those hold, adds fresh dated evidence, and proposes what it learned back into brain Section 3 for you to confirm.

Trigger

• When: A PMM, product lead or exec needs the long, sourced view of one competitor behind a named decision, or a refresh of an earlier deep-dive.
• Not for: The one-page sales card → competitive-battlecard. Keeping five competitors' profiles current and the roster → competitive-profile. A weekly read on what changed → signal-monitor. Mapping who buyers compare you to → alternatives-map. Registering or checking a claim → proof-points. A multi-skill competitive program → workflow-orchestrator.
• Example prompts:
  • "Deep-dive on [competitor] for our pricing review"
  • "Deep dive on [competitor] before the RFP response"
  • "What do users really say about [competitor]?" (edge: reviews and deal evidence weigh most)
  • "Refresh the [competitor] deep-dive" (edge: compares with the last saved deep-dive)

Inputs