Ideal Customer Profile

How This Works

An ICP built from opinion is a guess with a template around it. This skill builds one from evidence — survey responses, interview transcripts, usage data, win/loss notes — synthesized across four layers: who they are (demographics), how they decide (behaviors), what they're hiring your product to do (Jobs to Be Done), and what's actually broken for them (needs). It deepens your brain's existing Section 2 in place rather than creating a second ICP file — one source of truth stays intact for every downstream skill.

Step 0 — Load brain Section 2 (current ICP, however thin) and any guardrails from /context/meta-patterns.md.