Positioning Ideas

How This Works

positioning-messaging BUILD mode produces one finished, gated positioning statement — that's deliberate, since shipping copy needs a 7-point verification gate behind it. But choosing a direction in the first place is a different job: before committing to one statement, it's often more useful to see 3-5 genuinely different angles side by side, each opening different unclaimed territory, and pick (or blend) one. This skill exists for that moment only — divergent, ungated, disposable brainstorm output. It writes nothing durable and produces no shippable copy on its own. Every option it hands back must be run through positioning-messaging's BUILD mode and its gate before it becomes real positioning copy — this skill explicitly does not replace that gate, it feeds it.