proof-points
Proof Points
How This Works
Every stat, quote, and case study in your messaging is a promise — and every
promise sales, legal, or a skeptical prospect can eventually ask you to back
up. Almost no company has a clean registry of these; what they actually have
is a mash of sales decks, battlecards, one-pagers, and case study PDFs, each
one repeating (and slowly staling) numbers nobody's re-checked since the deck
was built. This skill is both the intake and the gate: it mines claim
candidates out of that mess, then makes sure nothing gets called "approved"
without a source, no customer name ships without documented permission to use
it, and every forbidden claim carries a stated reason — not a bare
prohibition nobody can act on. It deepens your brain's existing Section 6 in
place, the same Proof Points Registry message-house and
positioning-messaging already read.
Step 0 — Load brain Section 6 (current registry, however thin).