North Star Metrics

Align your organization around the one metric that best captures value delivered to customers.

When to Use

• Team working on different priorities (lack of alignment)
• Need single metric to track product health
• Preparing OKRs or goal-setting
• Building growth model or forecasting
• Deciding which features to prioritize
• Communicating product strategy to stakeholders
• Measuring product-market fit progress

Core Concept

North Star Metric (NSM) = The single metric that best captures the core value you deliver to customers.