product-market-fit
Product-Market Fit Measurement
Systematically measure, diagnose, and improve product-market fit using quantitative metrics and qualitative signals.
When to Use
- Wondering if you've achieved product-market fit
- Preparing for fundraising (investors will ask about PMF)
- Deciding whether to scale or pivot
- Diagnosing why growth has stalled
- Prioritizing feature work (fix retention vs. add features)
- Setting team goals and OKRs around PMF
Core Concept
PMF is not binary - it's a spectrum from "no PMF" to "strong PMF". Most products exist somewhere in between.
Key Insight: PMF is dynamic, not static. You can lose it as markets shift, competitors emerge, or user expectations evolve.
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