retention-engagement

Installation
SKILL.md

Retention & Engagement Strategies

Build products users return to regularly through habit formation, engagement loops, and retention mechanics.

When to Use

  • Day 30 retention is weak (<20%)
  • Users activate but don't return
  • High churn rate
  • Low DAU/MAU ratio (<20%)
  • Need to build habit-forming product
  • Designing features to increase stickiness
  • Re-engaging dormant users

Core Concept

Retention is the foundation of growth. Without retention, acquisition is pouring water into a leaky bucket.

Key Framework: The Hook Model (Nir Eyal)

Related skills
Installs
4
GitHub Stars
6
First Seen
Jan 27, 2026