Retention & Engagement Strategies

Build products users return to regularly through habit formation, engagement loops, and retention mechanics.

When to Use

• Day 30 retention is weak (<20%)
• Users activate but don't return
• High churn rate
• Low DAU/MAU ratio (<20%)
• Need to build habit-forming product
• Designing features to increase stickiness
• Re-engaging dormant users

Core Concept

Retention is the foundation of growth. Without retention, acquisition is pouring water into a leaky bucket.