retention-engagement
Retention & Engagement Strategies
Build products users return to regularly through habit formation, engagement loops, and retention mechanics.
When to Use
- Day 30 retention is weak (<20%)
- Users activate but don't return
- High churn rate
- Low DAU/MAU ratio (<20%)
- Need to build habit-forming product
- Designing features to increase stickiness
- Re-engaging dormant users
Core Concept
Retention is the foundation of growth. Without retention, acquisition is pouring water into a leaky bucket.
Key Framework: The Hook Model (Nir Eyal)
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