Channel Discovery

Usage

Use when deciding where to spend marketing dollars and time. Ideal after defining your target market but before committing to specific tactics. Also useful when a current channel is underperforming and you need alternatives.

Process

Step 1: Gather Inputs

Ask the user for:

1. Target market definition — who they're targeting ({Identity} + {Industry} + {Business type & stage}). Example: "B2B SaaS CTOs at seed-stage startups"
2. Product context — what they sell, pricing, current stage
3. Constraints — budget (monthly), team size, timeline, skills available
4. Current channels — what they've already tried and results

Step 2: Understand the Target Market