competitor-content-analysis
Competitor Content Analysis
Usage
Use before building or refreshing your content strategy — map the competitive content landscape first. Also useful for identifying content gaps and opportunities vs. a specific competitor, or understanding what's earning a competitor organic traffic and why.
Process
Step 1: Gather Inputs
Ask the user for:
- Competitor name — the company to analyze
- Competitor URL — their homepage domain
- Your product description — what you sell and who it's for (needed to assess relevance of competitor content)
- Keyword data (optional) — if the user has previously run competitor-keyword-analysis, they can provide that data. Otherwise, this skill will attempt to pull it via Keywords Everywhere MCP if connected.
Step 2: Content Inventory via Sitemap
Fetch {url}/sitemap.xml (and {url}/sitemap_index.xml if it's an index). Extract:
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