Competitor Content Analysis

Usage

Use before building or refreshing your content strategy — map the competitive content landscape first. Also useful for identifying content gaps and opportunities vs. a specific competitor, or understanding what's earning a competitor organic traffic and why.

Process

Step 1: Gather Inputs

Ask the user for:

1. Competitor name — the company to analyze
2. Competitor URL — their homepage domain
3. Your product description — what you sell and who it's for (needed to assess relevance of competitor content)
4. Keyword data (optional) — if the user has previously run competitor-keyword-analysis, they can provide that data. Otherwise, this skill will attempt to pull it via Keywords Everywhere MCP if connected.

Step 2: Content Inventory via Sitemap

Fetch {url}/sitemap.xml (and {url}/sitemap_index.xml if it's an index). Extract: