Ask the user for:

Your product info — name, key features, pricing, differentiators
Competitor data — for at least 2 competitors, provide for each:
- Name and URL
- Key features
- Pricing (model, tiers, price points)
- Target audience
- Positioning (their headline/value prop)
- Strengths and weaknesses
- Social proof signals (customer count, notable logos, review scores)
Custom axes for positioning map (optional) — default: market presence vs. product breadth

If the user has previously run competitor-site-analysis or competitor-content-analysis, they can reference those outputs.

Step 2: Feature Comparison Matrix

Build a side-by-side feature comparison across all competitors and the user's product:

Feature / Capability	Your Product	Competitor A	Competitor B	Competitor C
[feature 1]	[status]	[status]	[status]	[status]
[feature 2]	[status]	[status]	[status]	[status]

Status values: Full / Partial / Missing / Unknown

Include:

Core features that define the category (everyone should have these)
Differentiating features (only some competitors have)
Your unique features (only you have — highlight these)
Features competitors have that you don't (gaps to assess)

Sort rows by strategic importance, not alphabetically.

Step 3: Pricing Comparison

Build a pricing comparison table:

Dimension	Your Product	Competitor A	Competitor B	Competitor C
Model
Free tier
Entry price
Mid-tier price
Enterprise
Value metric
Annual discount
Trial
Key upgrade trigger

Pricing signals to flag:

Where you're significantly cheaper or more expensive than the market
Competitors using per-seat pricing where value doesn't scale with headcount (vulnerability)
Competitors with no free tier in a PLG market (acquisition barrier)
Mismatches between pricing model and GTM motion

Step 4: Positioning Map

Plot all competitors + your product on a 2x2 positioning map.

Default axes: Market Presence (low → high) vs. Product Breadth (focused → broad)

Score each company 1-10 on both axes:

Market presence — traffic volume, review count, brand recognition signals, funding stage
Product breadth — number of features, integrations, use cases served

Alternative axis options (offer to the user):

Customer satisfaction (from review scores) vs. Market share (from traffic)
Price level (low → high) vs. Feature depth (basic → advanced)
PLG friendliness (self-serve → sales-required) vs. Enterprise readiness (SMB → enterprise)

Present as a labeled quadrant:

                    High Market Presence
                          |
         Established      |      Market Leaders
         Niche Players    |
    ----------------------+----------------------
                          |
         Emerging         |      Growing
         Focused          |      Contenders
                          |
                    Low Market Presence

    Focused ←————— Product Breadth ——————→ Broad

Place each competitor and your product in the appropriate quadrant. Identify the gap: Where is there open space on the map? That's potential positioning territory.

Step 5: Aggregate SWOT

Synthesize across all competitors into a landscape-level view:

Strengths across competitors — what does the market generally do well? These are table stakes you must match.

Common weaknesses — what do multiple competitors struggle with? These are opportunities.

Industry opportunities — macro trends, technology shifts, or market gaps that no competitor has captured yet.

Industry threats — forces that affect everyone in this space (regulation, new entrants, platform risk, commoditization).

Step 6: Moat Landscape

Summarize the moat picture across all competitors:

Moat	Competitor A	Competitor B	Competitor C	You
Network effects
Switching costs
Scale economies
Brand recognition
Regulatory / IP
Distribution
Data advantage

Key insights:

Moats that NO competitor has built = opportunity to build first-mover defensibility
Moats that ALL competitors have = table stakes, not differentiators
Your unique moats = lean into these in positioning

Step 7: Content Comparison (if data available)

If competitor data includes content strategy info, compare content approaches:

Content Type	Competitor A	Competitor B	Competitor C	You
Blog
Comparison pages
Guides / pillars
Glossary / programmatic
Templates / tools
Gated content

If no content analysis data exists, skip this section and note it.

Step 8: Strategic Recommendations

Synthesize everything into actionable recommendations:

Where you win — your clearest competitive advantages based on feature gaps, pricing position, moat differences, and competitor weaknesses. Be specific.

Where you're vulnerable — honest assessment of where competitors are ahead. What would you need to invest in to close the gap?

Market gaps — opportunities no one is serving well, informed by:

Empty space on the positioning map
Features no competitor offers
Audience segments being ignored
Pricing models no one has tried

Positioning recommendation — based on the full landscape, where should you position? What's your angle? What should you NOT compete on?

Messaging landmines — claims competitors make that you should avoid competing on directly (because they're stronger there) or because they're becoming commoditized.

Output Format

# Competitive Landscape: [Product Name]

**Date:** [current date]
**Competitors:** [list]

## Feature Comparison
[matrix from Step 2]

## Pricing Comparison
[table from Step 3]

## Positioning Map
[quadrant from Step 4]

## Aggregate SWOT
[landscape-level SWOT from Step 5]

## Moat Landscape
[moat comparison from Step 6]

## Content Comparison
[content type coverage from Step 7, if available]

## Strategic Recommendations

### Where You Win
[from Step 8]

### Where You're Vulnerable
[from Step 8]

### Market Gaps
[from Step 8]

### Positioning Recommendation
[from Step 8]

### Messaging Landmines
[from Step 8]

Rules

Need at least 2 competitors for comparison. A landscape analysis with one competitor is just a profile.
Never invent data — if information is missing for a competitor, note "data not available."
Never present a positioning map without explaining why you chose the axes.
Never make strategic recommendations without citing evidence from the data.
If competitor data has inconsistent depth (one has full pricing, another doesn't), flag that comparison will be uneven.
If the market appears highly fragmented (5+ direct competitors with no clear leader), note this.
Be honest if the user's product appears to be in a weak position on the map — suggest what to improve.
The positioning map is most valuable when you customize the axes to match your strategic question.

competitor-landscape

Competitor Landscape

Usage

Process

Step 1: Gather Inputs