Content Strategy

Usage

Use when building or refreshing a content strategy from scratch, planning content pillars and topic clusters, creating an editorial calendar, or identifying high-priority content opportunities by buyer stage.

Process

Step 1: Gather Inputs

Ask the user for:

Business Context:

1. What does the company do?
2. Who is the ideal customer? (role, industry, pain points, language they use)
3. What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
4. What problems does your product solve?