Own ads

Audit what a company is advertising itself, work out what is holding, and map what it already covers. Research only — nothing is generated, posted or planned here.

Not for competitors' ads — that is researching-competitor-ads; not for deciding what to make next — that is planning-campaigns.

Workflow

Step 1: Settle whose page this is

You need a brand name and a website.

• Read them from the brand profile in ./supercmo-company, where one exists. Where it doesn't, move on.
• Ask the user for whichever is missing.
• A website but no name → take the brand name off the site and carry on.