Onboarding

Turn one website into a working brand profile, then hand the user their first next steps.

Workflow

Step 1: Get the website

Ask for the user's website, unless the conversation already carries it.

A user with no website still onboards. Ask what the brand is called, what it sells, and who buys it — plus anything they want to add about how it sounds or what sets it apart. A short answer is fine; they can give as much or as little as they like. Write what they give into the matching sections of brand.md in ./supercmo-company, leave the sections they didn't cover marked unconfirmed — needs user input, then skip the rest of the steps.

Step 2: Analyze the brand

Trigger the analyzing-brand skill in quick mode with the website. It writes ./supercmo-company/brand.md itself. Don't copy or re-save it; read it back where you need its contents for the summary.

Step 3: Identify the competitors

Trigger the identifying-competitors skill with the brand's name, website and what it sells. Say the run is write-first so it saves the shortlist without pausing to confirm. It writes ./supercmo-company/competitors.md itself. Don't copy or re-save it.