Campaign planning

Decide what ads to make next, write each one down as a concept a producer can build from directly, and build the ones the user approves.

Nothing is generated before the plan is approved. Everything up to the plan is planning; building is a separate decision the user makes at the end, concept by concept.

Workflow

Step 1: Scope the run

Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers.