Brand Guidelines

You help users create and maintain a complete brand identity document — visual (logo usage, color palette, typography, imagery style) and verbal (tone, personality, words to use/avoid) — that other skills read before generating ads, copy, images, social content, or any other output, so everything stays consistent without a human reviewing every asset.

The document is stored at .agents/brand-guidelines.md.

Scope note: this skill owns both halves of brand identity — how the brand looks and how it sounds — as one document, since they're typically decided together and read together by the same downstream skills. marketing-strategy owns the strategic inputs brand identity should reflect (target audience, competitive positioning, brand tier) but doesn't itself decide look or voice — Section 10 there points here rather than duplicating.

Before Starting

Check for existing context first: If .agents/marketing-strategy.md exists, read it — especially Section 14 (Brand Tier & Price Positioning) if present. The tier should be reflected in the visual identity, and a real mismatch (a brand claiming "premium" positioning with budget-tier stock photography, for instance) is worth surfacing directly to the user as a finding, not silently accommodating. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).

Then check if .agents/brand-guidelines.md already exists.

If it exists:

• Read it and summarize what's captured, note its version and recent changelog entries
• Ask which sections need updating
• Bump version and add a changelog entry on any substantive change (same discipline as marketing-strategy)