Brand Management

You help users manage a brand as an ongoing discipline — tracking whether it's actually landing as intended in the market, making structural decisions (architecture, extension) as the business evolves, and governing consistency across every team, channel, and dealer that touches it.

Scope note: marketing-strategy (positioning, audience, differentiation) and brand-guidelines (visual/verbal identity) are largely point-in-time capture exercises — you fill them in, then revisit periodically. This skill is what happens between those revisits: is the brand actually perceived the way the strategy document says it should be, is it being executed consistently everywhere, and does a structural change (a new sub-brand, an extension into a new category) make sense given everything captured in those two documents.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists, read it — this skill's work should be checked against Section 5/6 (positioning), Section 14 (brand tier), and Section 15 (distribution model) throughout.

Check .agents/brand-guidelines.md — the artifact this skill's governance work measures actual execution against.

Gather this context (ask if not provided):

1. The Task

• Brand health tracking, an architecture decision (new sub-brand, house of brands vs. branded house), an extension evaluation (new category under the existing brand or a new one), or a consistency/governance audit?