Cold Email for Retail & Wholesale Trade (v2.1.0)

Overview

Outbound email strategy refactored from software demo pitches into high-converting wholesale line-sheet pitches, retail category review requests, and distributor partnership sequences.

Check for existing strategy context first: If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).

1. The Retail Trade Pitch

Cold outreach to a retail buyer, category manager, or wholesale distributor runs on different fundamentals than a typical outbound pitch — the audience, the value metric, and the assets all need to fit how a buyer actually evaluates a line, not a generic "let's connect" template. See marketing-strategy Section 16 for whether the target is a Business (small/medium, self-serve-ish) or Commercial (large, RFP/buying-committee) account — the pitch below flexes by which.