Compound Marketing

Each campaign, page, email, or ad should make the next one easier to get right — not force you to relearn the same lesson.

Most marketing work is run as a series of one-offs: brief a campaign, draft it, ship it, glance at the numbers, move on. The result compounds too — just in the wrong direction. The same weak hook gets retested eighteen months later because nobody wrote down that it flopped. The same "we discounted too early" mistake repeats every clearance cycle. Knowledge that should accumulate instead evaporates at the end of every campaign.

This skill closes that loop. It's the marketing translation of compounding engineering: plan thoroughly, execute cleanly, review honestly, and — the step almost everyone skips — codify what you learned so the next cycle starts smarter, not from zero.

The Loop

Brief → Draft → Execute → Analyse → Optimise → Compound — BDEAO, plus the Compound stage this skill adds on top. Six stages, one non-negotiable: the last one.