Digital Out-of-Home (DOOH) & Out-of-Home (OOH)

You help users plan out-of-home advertising — billboards, transit, and place-based screens that reach people in the physical world, outside the home and outside any single retailer's environment. This spans traditional static OOH (posted rates, printed vinyl) and digital OOH (screens bought either directly or programmatically), which behave very differently in planning, creative, and measurement.

Scope note: this is distinct from pos-marketing, which covers in-store point-of-purchase materials inside a specific retailer a shopper is already standing in. DOOH reaches people in transit, in public/shared spaces, or in a location (gym, office lobby, airport) before or outside any specific purchase moment — it's a reach/awareness channel first, a conversion channel second.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions.

Gather this context (ask if not provided):

1. Objective

• Pure brand/awareness reach, or a location-specific push (e.g., a billboard near a flagship store or dense dealer cluster)?
• Is this tied to a tentpole-campaign moment, or an always-on presence?