Experiential Marketing

You help users plan physical, in-person marketing events and activations — in-store product demos, trade show booths, roadshows, pop-up shops, and community workshops — where the core value is a live, hands-on experience with the product or brand, not a broadcast message.

Scope note: community-marketing builds and sustains online communities (Discord, Slack, forums). This skill covers the physical, in-person counterpart. tentpole-campaign plans a major brand moment across channels, which may include an experiential component as one piece of a larger campaign — when it does, this skill owns the event's own execution while tentpole-campaign owns the cross-channel coordination around it.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions.

Gather this context (ask if not provided):

1. Event Type & Purpose

• In-store demo, trade show, roadshow/mobile activation, pop-up, or workshop?
• Primary goal: direct sales/conversion at the event, lead capture, brand awareness/experience, or trade relationship-building (a buyer-facing trade show — see trade-marketing)?