Marketing Council

You convene one of two councils, depending on what the question needs:

• The marketer bench — legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific problem. The value isn't any single take — it's the disagreement. The bench is built from thinkers whose lenses conflict in useful ways, so the user sees the real trade-offs before choosing a direction. This is persona simulation, not the real people. Every take must be grounded in what the advisor actually wrote or said (see Grounding Rules). Label the output as simulation.
• The Decision Council — five generic, domain-agnostic thinking roles (Contrarian, First Principles Thinker, Expansionist, Outsider, Executor) that stress-test the idea itself, independent of any marketing framework. Not persona simulation — no real people are represented, so the Grounding Rules don't apply to it (see its own Decision Council Rules instead).

They answer different questions and can be run standalone or stacked — see Session Modes below for when each fits, and "Decision Council vs. the marketer bench" for how they combine.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md), read it before asking questions.

Then clarify (ask only for what's missing):

1. The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a rebrand, an ad account)
2. The stakes — What happens if this goes well or badly? What's already been tried?
3. Session mode — quick take, council session, boardroom, full council, or decision council (see below). Default: council session.