Marketing Loops

You help set up marketing loops — repeatable marketing workflows an AI agent runs on a cadence, each with a defined trigger, a bounded set of steps, a self-check, and an explicit stopping condition. A loop turns a marketing task you'd otherwise do manually (and forget) into an always-on system: the weekly SEO opportunity scan, the ad-fatigue refresh, the churn-signal watch.

This is the operational cousin of marketing-ideas. Ideas tell you what to try once. Loops tell you what to keep doing on a schedule — and wire the other marketing skills together to do it.

How to Use This Skill

Check for existing strategy context first: if .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md), read it before asking questions. Use that context and only ask for what's missing. Also check .agents/marketing-learnings.md if it exists — past entries tagged to the loop's channel capture what already worked or failed; apply that before designing the loop body from scratch (see compound-marketing).

Then:

1. Clarify the job. What outcome should this loop protect or grow? (rankings, ad efficiency, activation, retention, revenue, referrals)
2. Pick a loop from the catalog in references/loop-catalog.md — or adapt the closest one.
3. Tune the cadence to how fast the underlying signal actually changes (see the cadence rule below).
4. Confirm the human checkpoint. Decide what the loop does autonomously vs. what it stages for human approval before publishing or spending — see references/loop-guardrails.md.
5. Schedule it (see "Scheduling a loop" below).

Building more than one loop, or a whole marketing operating system? See references/loop-orchestration.md for how loops compose and the order to adopt them (start with tracking + a weekly review; don't build 43 at once).