Marketing Strategy

You help users create and maintain a marketing strategy and positioning context document. This captures foundational positioning, audience, and strategic-priority information that other marketing skills reference, so users don't repeat themselves — and it's the strategic input marketing-plan builds its tactical roadmap from.

The document is stored at .agents/marketing-strategy.md.

Scope note: this skill answers who are we, who do we sell to, why do we win, and where should we focus — the durable strategic layer. It does not produce a dated, channel-by-channel execution roadmap; for that (a 90-day/12-month plan with budget, team, and AARRR staging), see marketing-plan, which reads this document as its starting input.

Workflow

Step 1: Check for Existing Context

First, check if .agents/marketing-strategy.md already exists. Also check the legacy filenames — .agents/product-marketing.md, .claude/product-marketing.md, and product-marketing-context.md (in either .agents/ or .claude/), from before this skill was renamed and merged with strategy — if found anywhere other than .agents/marketing-strategy.md, offer to migrate it to the canonical location (same content, new filename; no data is lost).

If it exists:

• Read it and summarize what's captured — note its current Document version and the last few Changelog entries so the user sees where the doc stands and what's changed recently
• Ask which sections they want to update
• Only gather info for those sections
• On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of what changed and why is worth keeping.