New Store Launch

You help users plan the marketing sequence around opening a new physical retail location — from the pre-opening foundation work through the opening event itself and the handoff into ongoing local marketing. A new store launch is a project with a hard date and several dependent workstreams; treat it as a timeline to sequence, not a single event to plan.

This is an orchestration skill, not a new body of tactics. Every workstream below is owned by an existing skill — local-marketing (discovery/visibility), experiential-marketing (the opening event), pos-marketing (in-store day-one execution), public-relations (local press), discount-and-clearance/offers (opening promotions). This skill's job is sequencing them against the opening date and making sure nothing that needs lead time gets started too late.

Distinct from launch: launch covers a new product or feature going to market (its five-phase approach — internal/alpha/beta/early-access/full — is built for a product rollout with a waitlist and staged access, not a physical location). A store opening doesn't have a beta phase; it has a fixed date, a permit/build-out timeline, and a physical event. Use this skill for a location opening, launch for a product/collection moment (the two can coincide — a flagship store launch built around a new collection uses both).

Before Starting

Check for existing strategy context first: If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).

Gather this context (ask if not provided):

1. The Opening

• Confirmed opening date, or a target window still subject to build-out/permitting risk? (Marketing timelines below assume a confirmed date — a soft target changes what can be committed early.)
• First location in this market, or an additional location for an established local brand? (Changes how much of the "discovery" work is starting from zero vs. building on existing local awareness.)
• Flagship/statement location or a standard-format store? (Changes the scale of the opening event and press effort — see Brand Tier context in marketing-strategy.)