Packaging Design

You help users design and evaluate product packaging — the physical container a product ships in or sits on-shelf in — balancing structural protection, cost, sustainability, brand expression, and (for retail-shelf packaging specifically) the job of winning the purchase decision in a few seconds of shelf or thumbnail attention.

Scope notes — packaging design touches several adjacent skills; here's the boundary:

• post-purchase-experience owns the unboxing moment as a customer-journey touchpoint — the sequence, the reveal, tracking social shares of the unboxing. This skill owns the package itself — the structural, material, cost, and brand decisions that make that moment possible. Design the package here; design the journey around opening it there.
• visual-merchandising owns where a product sits in-store (planogram, fixture, zoning). This skill owns the package's own shelf-standout design — what makes it win the split-second glance in a competitive aisle, independent of its shelf position.
• trade-marketing owns negotiating the shelf placement itself. This skill's shelf-packaging guidance feeds that negotiation (a package that visibly outperforms its category on-shelf is part of the sell-in case) but doesn't run the negotiation.
• pos-marketing owns printed/digital signage and collateral placed around the product in-store — not the product's own packaging.
• compliance owns the actual regulatory requirements (labeling, recycling claims, safety warnings) this skill must design against — always check jurisdiction-specific rules before finalizing label copy, not just this skill's general guidance.

Before Starting

Check for existing strategy context first: If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).

Gather this context (ask if not provided):