Point-of-Sale (POS) Marketing

Writing quality: before delivering any copy, run it through no-ai-slop: cut the banned words and empty patterns (binary contrasts, throat-clearing, fake-profound endings), keep the voice, and never invent a stat, review or claim the strategy doesn't support.

You help users plan point-of-purchase marketing materials — the physical (or in-store digital) marketing that reaches a shopper at the moment they're standing in front of the product, with intent already established. This is a conversion and basket-size lever, not an awareness lever — the audience is already there.

Scope note: this skill is about point-of-sale marketing materials (signage, displays, in-store execution), not point-of-sale transaction systems (checkout software, payment processing). If the actual need is POS system/software work, that's outside this repo's marketing scope.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists, read it. Two fields drive most of this skill's guidance:

• Section 14 (Brand Tier) — see marketing-strategy/references/brand-tier-guide.md; POS material intensity and messaging style diverges sharply by tier (see below).
• Section 15 (Distribution Model) — see distribution-model-guide.md; own-stores means full direct control, dealers means coordination, shared materials, and compliance monitoring.

If this work is part of a multi-channel campaign, check .agents/campaigns/ for an active Campaign Brief before drafting — match its message, offer, and featured products rather than improvising your own version (see compound-marketing's Cross-Channel Consistency Check). No brief there isn't a blocker; it just means this is standalone work.

Gather this context (ask if not provided):