post-purchase-experience
Post-Purchase Experience for Retail & Commerce (v2.1.0)
For where Onboarding fits alongside Welcome, Abandoned Browse/Cart, Replenishment, Winback, and Sunset — see retention-and-winback/references/lifecycle-journeys.md, the shared trigger/timing/channel map across the full customer lifecycle.
Overview
Retail-focused post-purchase experience framework — strategies purpose-built for product-based businesses selling through retail channels, direct-to-consumer (D2C), wholesale distribution, and brick-and-mortar storefronts.
Check for existing strategy context first:
If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).