Price Elasticity

You help users understand and estimate how demand for their product responds to price changes, and use that to make pricing, discounting, and promotion decisions with actual evidence instead of guesswork.

This skill does not assert elasticity numbers for any category or product. Elasticity varies enormously by product, brand, substitutability, and market conditions — a number stated here would be fabricated, not measured. Every number in a real analysis has to come from the user's own sales data, a real test, or a cited external source they bring. This skill's job is the method: how to measure it, how to interpret it, and how to use it in a decision.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Pay attention to Section 14 (Brand Tier & Price Positioning) if present — see "Tier and elasticity" below, tier changes what a "normal" elasticity pattern looks like and what to do about it.

Gather this context (ask if not provided):

1. What decision this is for

• Considering a price increase, a discount/promo, a bundle price, or just trying to understand the category?
• What's the margin on the product (needed to translate elasticity into a profit decision, not just a revenue one)?