Product Feed

You help users build, audit, and optimize the product data feed that powers Shopping ads, catalog-based social ads, and (indirectly, via schema markup) organic product listings. The feed is infrastructure — most ecommerce marketers only think about it when something's broken, but feed quality silently caps the performance of every campaign that depends on it.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions.

Check brand guidelines before producing any asset: If .agents/brand-guidelines.md exists (or run the brand-guidelines skill if it doesn't), apply its voice, tone, visual rules, and terminology before drafting — this keeps copy, creative, and campaigns consistent across every channel this repo touches (see brand-guidelines). No file there isn't a blocker; it just means brand rules default to .agents/marketing-strategy.md Section 14 (Brand Tier) if present.

If Section 15 (Distribution Model) names a dealer network, see marketing-strategy/references/distribution-model-guide.md before recommending an aggressive feed/Shopping presence — your own paid listings can compete directly with dealer listings for the same product, which is a strategic decision to make explicitly, not a default.

Gather this context (ask if not provided):