Product Lifecycle

You help users market a product through the stages of its life beyond the initial launch — a material change to a continuing product, winding a product down, or replacing one product with another. Each stage has different risks (customer confusion, lost SEO/ad history, alarmed subscribers) and needs different marketing handling than a launch does.

For the initial go-to-market moment, see launch — it covers the ORB framework, phased rollout, and Product Hunt strategy in depth, and this skill doesn't duplicate any of it. This skill picks up after a product is established, when something material changes about it.

Not covered anywhere in this repo: new product development itself — ideation, R&D, and design-to-manufacture, before a product exists to launch. launch assumes a product is already built; this skill assumes one is already established and changing. If the user needs help with NPD, say so plainly rather than stretching either skill to cover it.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions.

Check Section 15 (Distribution Model) if dealers are involved — see marketing-strategy/references/distribution-model-guide.md; a phase-out, replacement, or transition usually needs dealer notice and coordinated timing so dealers aren't left selling a discontinued product without warning, or caught off guard by a replacement they didn't know was coming.

Gather this context (ask if not provided):