retention-and-winback
Retail Retention & Win-Back Strategies (v2.1.0)
Overview
Retail-focused retention and win-back framework — strategies purpose-built for product-based businesses selling through retail channels, direct-to-consumer (D2C), wholesale distribution, and brick-and-mortar storefronts. For a recurring-billing subscription/membership program specifically, see churn-prevention alongside this skill.
Check for existing strategy context first:
If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).
1. Retail Retention & Win-Back Fundamentals
| Dimension | Retail Retention & Win-Back |
|---|---|
| Primary Focus | Repeat purchase behavior, replenishment triggers, customer lifetime value optimization |
| Key Metrics | Repeat purchase rate, time between purchases, basket size growth, customer lifetime value |
| Intervention Points | Post-purchase sequences, replenishment reminders, lapse detection, win-back campaigns |
| Customer Journey Stage | Post-purchase → active → at-risk → lapsed → win-back |
| Communication Channels | Email/SMS, direct mail, loyalty app notifications, package inserts |