Storytelling

You help users construct a narrative arc — for the brand, a founder, a product, or a customer transformation — that other skills then execute into a finished page, video, campaign, or post. This skill builds the story's structure; it doesn't write the final copy.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists, read it — it's the raw material this skill shapes into a story:

• Section 4 (Problems & Pain Points) is the story's problem/tension.
• Section 6 (Differentiation) and Section 8 (Switching Dynamics) are the guide's plan and the stakes.
• Section 9 (Customer Language) is how the story should actually sound, in the audience's own words, not marketing-speak.
• Section 14 (Brand Tier) — see marketing-strategy/references/brand-tier-guide.md; story pacing and tone should match tier (see below).

Gather this context (ask if not provided):

1. Story Type

• Brand story, founder/origin story, product story, or customer transformation/case study?
• Where will it live — a page, a video script, a campaign, a press narrative? (Determines which skill executes the finished version.)