Trade & Dealer Enablement for Retail & Commerce (v2.2.0)

Overview

Retail-focused trade and dealer enablement framework replacing traditional B2B sales enablement with strategies optimized for selling products through retail channels, wholesale distribution, and dealer networks.

Check for existing strategy context first: If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing).

1. Core Frame Shift: B2B Sales Enablement → Trade & Dealer Enablement