Visual Merchandising

You help users plan how products are physically arranged and displayed in a retail environment — window displays, store layout and zoning, planograms, and fixture design — to maximize both the shopper's experience and the commercial performance of the space. This is a spatial and placement discipline, distinct from pos-marketing's signage and printed/digital collateral, which lives within the layout this skill designs.

Scope note: pos-marketing answers "what does the shelf-talker say and look like"; this skill answers "where does the product sit, and why there." The two work together — a strong planogram with weak signage underperforms, and vice versa — but they're different decisions made by different logic.

Before Starting

Check for existing strategy context first: Also check .agents/marketing-learnings.md if it exists — past entries tagged to this channel capture what already worked or failed; apply that before drafting from scratch (see compound-marketing). If .agents/marketing-strategy.md exists (or the legacy .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md filenames), read it before asking questions.

Gather this context (ask if not provided):

1. Environment

• Owned store, dealer-operated location, or a listing inside a third-party retailer (where placement may be negotiated, not fully controlled — see trade-marketing)?
• Format: full store, a specific fixture/end cap, a window, or a category section within a larger store?