Campaign Planning & Execution

"Prepare to plan or plan to fail." Taking the time to map out campaigns before launching makes execution 10x easier.

4 Essential Elements of Any Campaign Plan

Campaign Names & Objectives: How you'll name campaigns (naming convention) and their purpose. How you name campaigns dramatically affects your ability to report in the future. Follow a consistent naming convention.
Channels & Budget: How much budget is available and which channels to invest in.
Locations & Targeting: What locations you're focusing on and how you'll target your ideal customer (reference the ad persona document).
Creative & Copy: How you'll design creative and write messaging that resonates.

There are nuances by channel (e.g., Google = keywords, LinkedIn = audiences) but the overall process is the same.

Use the 5-Stage Demand Engine to inform your naming convention. Structure: [Region][Stage][Awareness][Objective][Persona]