Measurement Scorecard & Dashboard Setup

Why Measurement Matters

• You can't fix what you can't see
• If it takes 6+ reports and 30+ minutes to answer basic questions, that level of speed won't let you scale

Measurement Scorecard

Score 1-3 on each question (don't lie, be honest):

Dashboards & Reporting

Q1: Do you have one dashboard where you can see overall blended pipeline performance?

Blended = paid + organic