ads-scaling-quadrant
Installation
SKILL.md
The Scaling Quadrant Framework
Why Scaling Is Complex
Scaling is not easy - "just do more of what's working" is oversimplified. The Scaling Quadrant helps answer: how do I scale when I have no budget? Or when I have budget but no time?
The Scaling Quadrant Overview
- X-axis = Effort (Low to High) = Horizontal Scaling (scaling across campaigns)
- Y-axis = Budget (Low to High) = Vertical Scaling (scaling existing campaigns by raising budgets)
Four Quadrants
| Quadrant | Position | What It Means |
|---|---|---|
| AU (Audiences) | Top-Left (High Budget, Low Effort) | Scale through audiences - increasing audience size/frequency, adding more audience segments |
| GEO (Geography) | Top-Right (High Budget, High Effort) | Scale through geography - reach new countries/regions |
| AD (Ads) | Bottom-Left (Low Budget, Low Effort) | Scale by improving ads - new creative/messaging, testing ad types |
| O&B (Objectives & Bids) | Bottom-Right (Low Budget, High Effort) | Scale by changing campaign objectives & bid strategies |