battlecard

Installation
SKILL.md

Instructions

State check. This skill assumes the org has at least basic positioning established — a value prop and competition notes saved to org knowledge. Load org competition knowledge via swan-get-memory. If there's no competition slot at all and no value prop on file, the battlecard will end up generic — build out positioning first (the positioning capability has its own setup flow) before generating a battlecard. If competition notes exist for some competitors but not this one, that's fine: this run becomes the create-from-scratch path.

When to use

  • "Build me a battlecard for X."
  • "Update our notes on competitor X."
  • "How do we beat X?"
  • Before a competitive deal cycle.

What it produces

A six-section battlecard in canonical format, saved to org knowledge via swan-update-knowledge-competition and returned to the user.


Step 1 — Identify the competitor

Installs
31
GitHub Stars
99
First Seen
Jul 28, 2026
battlecard — swan-gtm/gtm-skills