budget-reallocation-under-cut

Turn a budget cut into a defensible channel mix decision, in the language a finance leader accepts.

Inputs to load

• Current spend by channel, as a share of total.
• Sourced and influenced pipeline and closed won revenue by channel, as a share of total.
• Size and timing of the cut, sales cycle length, contract value tier, and any regional minimums.

If an input is missing, state the assumption used and lower the confidence of the verdict.

Score each channel

1. Share of spend versus share of sourced pipeline.
2. Share of spend versus share of closed won revenue. Lead volume hides weak channels.
3. Payback speed: inside one quarter, two to three quarters, or longer than the cut window.

Split capture from creation

Demand capture (brand search, retargeting, comparison terms, bottom of funnel content) converts existing intent. Demand creation (broad paid social, awareness, sponsorships) feeds pipeline two to four quarters later. Name which bucket absorbs the cut and what delayed damage follows.