Builds a complete B2B influencer marketing strategy: audience mapping, creator tier selection, budget allocation, brief design, and activation through expert creators. Optimized for the mid-tier expert creator sweet spot — the zone between micro and macro where credibility, engagement, and cost per qualified lead all peak at once.

Setup state. Not yet configured for this org. On first run, capture the org's ICP, average deal size, sales cycle length, and existing creator relationships. Rewrite this paragraph after setup so future runs skip re-discovery.

The mental model — the expertise curve

Influencer marketing has a U-shaped cost curve and an inverted-U trust curve. Strategy is finding where they cross.

TIER            FOLLOWERS      CPM      TRUST     B2B FIT
Nano            <2K            low      high      too small to move pipeline
Micro           2K–10K         low      high      good, limited reach
── MID-TIER EXPERT  10K–80K    medium   PEAK      THE SWEET SPOT ──
Macro           80K–500K       high     falling   broad, diluted audience
Celebrity       500K+          absurd   low       vanity, no pipeline

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The mental model — the expertise curve