cold-email-inbox-warmup

Installation
SKILL.md

Run this before any new domain or mailbox sends cold email. It produces a ramp schedule and a clear go/no-go decision for opening campaign volume.

The play

  1. Separate the asset from the brand: cold email runs on secondary domains, never the company's primary domain. The primary's reputation is not a chip to gamble.
  2. Give a fresh domain two weeks of silence after setup: authentication configured, mailboxes created, signatures and profile pictures in place, zero cold sends. Age is part of reputation.
  3. Warm for at least three weeks before campaign volume: start at a handful of sends per day per mailbox, grow the daily count a little every few days, and keep replies flowing; a mailbox that only sends and never receives looks like a cannon, not a person.
  4. Cap real campaign volume per mailbox at 20-30 cold sends per day, and keep warm-up activity running in the background even after campaigns start. Scale by adding mailboxes and domains, not by pushing one inbox harder.
  5. Go/no-go before launch: spot-check where warm-up messages land. Anything worse than consistent inbox placement means the ramp continues; launching into the spam folder burns the list and the domain together.
  6. On a placement drop or a bounce spike mid-campaign: cut volume in half, hold for several days, and only ramp back one step at a time: the same discipline as the initial warm-up, at smaller scale.

What good looks like

  • Good operators treat sending volume as something a mailbox earns, week by week; the mediocre version buys a domain on Monday and blasts 200 sends on Friday, then wonders why replies stopped.
  • The tell that separates experts: they watch placement and bounce rate per mailbox, not per campaign, and they act on the first bad signal instead of the fifth.
  • Consistency beats speed here exactly as on social channels: identical, boring, daily behavior is what reputation systems reward.
  • Done well, every mailbox reaches campaign volume with steady inbox placement, bounce rates stay low, and a placement incident costs days, not domains.

Rules

Installs
9
GitHub Stars
99
First Seen
Aug 1, 2026
cold-email-inbox-warmup — swan-gtm/gtm-skills