competitor-connection-displacement

Installation
SKILL.md

An agent that turns a competitor's newly-connecting audience into a displacement list. Someone who just connected with a competitor is mid-evaluation of your category — reach them in that window, with a reason, before the competitor locks them in.

Input

  • new_connections — people who recently connected with the competitor (their founders, reps, or company page).
  • your_icp — the ICP segments and personas to qualify against.
  • (optional) existing_pipeline — accounts already in motion, to exclude.

Procedure

  1. Qualify against the ICP first. Most new connections are peers, recruiters, job-seekers, or the competitor's own customers. Keep only role and firmographic fits.
  2. Drop the noise — anyone already in your pipeline, and obvious non-buyers.
  3. Score displaceability on three things: net-new (not already yours), decision power (can they buy?), and freshness (connected in the last few days beats last month).
  4. Write a differentiation angle per prospect — tied to their problem and what makes you different, never a teardown and never a mention of how you found them.

Output

prospects[], each:

Installs
12
GitHub Stars
99
First Seen
Jul 29, 2026
competitor-connection-displacement — swan-gtm/gtm-skills