creator-led-growth-90-days

Use when building the creator channel as a quarter-long program. Produces, by day 90: a documented playbook, a per-creator leaderboard, and a pipeline forecast built on real cost-per-qualified-click data.

Days 1–30 — foundation and first cohort

• week 1: define the ICP and core message with precision
• week 2: source 8–12 creators at 70–90% audience-ICP fit; follower count is secondary
• week 3: set commercial terms and wire tracking (qualified click = tracked + ≥30s on-site)
• week 4: brief with angles and proof points — never scripts
• milestone: briefed cohort, live tracking

Days 31–60 — launch, measure, cut

• stagger posts over two weeks so early angle signal shapes the rest
• read qualified-click data per creator; ignore vanity metrics — reach without relevance produces clicks that don't convert
• by week 8: cut the bottom third on data, not sentiment, and redeploy budget to the top performers
• milestone: per-creator leaderboard, budget reallocated

Days 61–90 — systematize into an engine