event-account-plan

Applies once an attendee, registration, or target-audience list exists and there is still time to act on it — typically the two weeks before the show. Produces a ranked account file, a decision-maker file, and a war-room page: which companies to work, the buying committee behind each, and the play per segment. Not a summary of the event.

Collect five things

Ask only for what you cannot find yourself. Missing 1 or 2 blocks the work.