Google Ads Management

Orchestrator for Google Ads strategy and campaign management. It grounds every recommendation in a consistent B2B demand-generation methodology.

Methodology

This skill implements an intent-first B2B demand generation approach for Google Ads. It captures existing demand through systematic keyword targeting, proves unit economics on the highest-intent terms first, then expands outward.

Core Philosophy

Intent is everything. Capture demand before you create it.

Google Ads is the strongest channel for capturing existing demand. People are actively searching for solutions - the job is to be there at the right moment with the right message. Start with high-intent keywords (brand and solution-aware), prove unit economics, then expand outward to medium and low intent, and finally to awareness.

Knowledge Base

Ground all strategy in these files. Read the relevant one before advising.