leaked-demand-recovery
The cheapest pipeline in any organisation is demand already paid for and then lost in the gap between two systems. This finds it, proves the drop is real before anyone touches it, and drafts the recovery.
The play
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Scope the sweep. Choose the seams to work and the window: about a month for active leaks, six to twelve months for closed-lost revival. Confirm the window if one was specified.
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Build the candidate list from the capture systems, not the CRM. The CRM holds what someone remembered to log. The mailbox, the calendar, the call recorder and the lead-capture channel hold what actually happened. Take the union, deduplicate by person and by company, and include people with no CRM record at all: they are the largest silent category and the entire reason to build the list this way.
references/leak-map.mdlists the seams worth working and what each is verified against.